About
I'm a Product & Engineering Lead with 10 years of building software, from early-stage startups to platforms serving 50M+ users. My journey began as a developer, evolved through founding a SAMSUNG-backed startup and leading product teams at Rocket Internet, and has always been driven by two things: technical curiosity and real human needs.
Today I bring those worlds together as founding engineer at Grantonomy, where I move between product strategy, hands-on engineering, and technical experimentation. I'm most drawn to agentic AI, local LLM inference, and verifiable AI outputs. Outside work, you'll find me snowboarding, exploring world cinema, playing film scores on piano, or nudging my German toward B2.
Work Experience
Head of Product & Engineering
May 2026 - Present
- Building an agentic AI platform helping German companies access the Forschungszulage (R&D tax credit) faster and with less overhead.
- Leading product and engineering end-to-end, from hands-on agent development and evals to product strategy, UX, and roadmap ownership.
Director of Product
Jun 2023 - May 2026 • 3 yrs
- Iran’s leading digital health platform (2M+ users), providing B2C Telehealth Marketplace and Q-Commerce Pharmacy.
- Led product vision, strategy, and execution for SnappDoctor's core business lines, managing a team of 3 PMs and a cross-functional team of 23 (Engineering, Data, Design); reported directly to C-suite.
- Boosted funnel conversion by 30% and NPS by +40% through experiment-driven UI/UX revamps, launching Appointment Scheduling, and redefining Doctor-Ranking algorithm (sorting).
- Redesigned pharmacy logistics (highly regulated industry) by introducing a multicast assignment algorithm, reducing invoice issuance time by 80% and boosting payment completion by 4%.
- Led the Snapp Clinic EU pilot, driving MVP development; achieved sustained early traction (NPS +70), with AOV 10× > domestic benchmarks.
- Implemented GDPR-aligned security measures (ZDR, PII encryption, MFA) to support the EU market launch.
Co-Founder and Director of Product
🤝 West Coast Odyssey
Oct 2021 - Feb 2023 • 2 yrs
- Odyssey is an international consulting firm, empowering early-stage startups entering CA and UK markets.
- Joined as a consultant advising clients on product strategy and effective integration of AI. Identified opportunity to extend advisory into product development; secured CEO buy-in to establish product studio.
- Built and orchestrated a 14-person agile team delivering ML products (NLP / LLM / Computer Vision) for B2C Digital Health and SaaS.
- Launched production-ready MVPs for 6 clients. Directly supported investor demos and fundraising.
Product Manager
Mar 2019 - Sep 2021 • 2 yrs 7 mos
- Joined Snapp! — the fastest-growing internet group in the Middle East and Iran’s largest ride-hailing (50M+ users, 4M daily rides) — when rides were at just 1M /day, and played a key role in scaling the platform during its rapid growth phase.
- Managed end-to-end product delivery, from discovery to launch, impact analysis, and ongoing optimization. Building Dynamic Pricing platform and core API products.
- Designed Surge pricing engine in collab with Commercial and Data Science teams, increasing NMV by 3.7%. Enhanced marketplace efficiency by deploying a demand forecasting ML model, accelerating price adjustments during peak hours; lifting avg ride fare by 6% and rider conversion by 2%.
- Built an API Gateway serving 15 internal services + 3 additional Snapp ventures for sending transactional SMS and email; improved delivery rates from 87% to ~98% by introducing an auto-fallback mechanism.
Founder and Product Lead
🌱 Together App
Nov 2016 - Dec 2018 • 2 yrs
- Created a location-based meetup app, acquiring 60K organic downloads from GooglePlay with 20K MAU. Secured seed funding from SAMSUNG.
- Drove user engagement through iterative, usability-driven updates, resulting in +2,000 meetups /mo.
- Expanded the platform into offline experiences, partnering with 5 cafés to host 90+ game nights and helping triple their off-peak sales.
Software Developer Intern
💻 Pars Khodro (Auto Manufacturer)
Jul 2013 - Dec 2013 • 6 mos
- Extended the HRM system with a new module (ASP.NET, SQL Server) and a native Android app that brought it to mobile.
Education
B.Sc., Industrial Eng & Management Systems
🧑🎓 Amirkabir University of Technology (Tehran Polytechnic)
2015 - 2020
- CGPA: 15.1 / 20.0
- Thesis on dynamic pricing in ride-hailing platforms (Snapp case study), supervised by Dr. Maryam Ashrafi.
- Activities: Co-hosted and lectured an entrepreneurship seminar for the university (“StarTalks”) with 200+ attendees.
Trade Degree, Computer Programming
🎯 Tehran Institute of Technology
2012 - 2014
- CGPA: 97.5 / 100.0
- Started and completed a trade program while in high school, specializing in software development. Completed 180 hours of coursework covering programming, database design, and mobile app development. Recognized as a top-performing student in the program.
Diploma, Mathematics & Physics
📚 Alborz High School
2011 - 2014
- CGPA: 18.5 / 20.0
Portfolio
I’ve had the privilege of collaborating with top professionals to deliver meaningful products, mentor teams, and fuel business growth. Explore my portfolio to see some highlights.
- All
- Entrepreneurial
- Product
Recommendations
Contact
Founder or PM looking for product help? Let’s collaborate to take your product to the next level.
Location:
Istanbul, Turkey
Email:
Hamed.Shams40@Gmail.com